How to Make More Money in Pest Control Sales with AI- on the Door to Door Podcast
Description
Discover how AI-powered SMS workflows from Sellify AI—featured on the Door-to-Door Podcast—can scale your pest control sales, automate end-to-end closures, and drive predictable revenue growth.
Insights from Thomas K. Lundberg on the Door-to-Door Podcast, article synopsis written by Lauren Davis
In a recent episode of the Door-to-Door Podcast, Sellify AI’s Founder & CEO Thomas K. Lundberg shared how AI-powered SMS workflows aren’t just replacing entry-level tasks—they’re outperforming average sales reps and driving real, measurable revenue for pest control businesses. Below, we’ve condensed his top insights, direct quotes, and practical steps so you can apply these strategies immediately.
1. AI That Outperforms the Average Rep
“We’re essentially mimicking a sales rep…sales isn’t an entry-level position, but our AI is actually over performing against the average sales rep.” (00:00–00:20)
Why It Matters:
Higher Close Rates: Sellify AI clients report closing 2–3× more than manual teams, thanks to consistent follow-up cadence and data-driven personalization.
Lower Overhead: Automating repetitive tasks (follow-ups, reminders, basic objections) slashes labor costs while boosting output.
Action Steps:
Identify routine sales tasks your team spends time on.
Plug Sellify AI into your CRM to automate those workflows.
Track AI vs. human rep performance to reallocate resources toward high-value activities.
2. Learning from AI’s Rapid Evolution
“Bill Gates and James Cameron in conversation—AI will soon create the next AI, getting smarter and smarter. I was terrified and excited.” (06:15–06:45)
Key Insight:
Early Adoption Advantage: The pace of AI improvement means today’s experiments quickly become tomorrow’s competitive edge.
Action Steps:
Experiment Weekly: Dedicate time for your team to prototype new AI flows (e.g., objection scripts, drip campaigns).
Share Wins: Host a monthly review to surface high-impact automations and spread best practices.
3. Making AI Child’s Play (Literally)
“I taught my kids to craft ChatGPT bedtime stories—if they can use it, so can your sales team.” (13:18–14:08)
Why It Works:
Low Barrier to Entry: ChatGPT can draft outreach scripts in seconds—no coding required.
Iterative Refinement: We have refined the prompts for you. You can customize, but we have already done the heavy lifting for you.
Action Steps:
Have reps use ChatGPT to draft one outreach sequence.
Refine in group workshop—test live with a small segment.
Roll out top performers into Sellify AI workflows.
4. End-to-End Sales in One SMS Thread
“From quoting and objection handling to e-signatures, payment, scheduling, and confirmation—all happens via SMS.” (17:54–18:27)
Revenue Impact:
25–35% Higher Close Rates: Eliminating channel handoffs reduces drop-off.
Speed to Revenue: Move from interest to booked job in minutes, not days.
Core Features:
Instant Quoting: Automated property-based estimates.
Objection Scripts: AI handles common pushbacks.
Digital Contracts & Payments: Inline e-sign and credit-card capture.
Automated Scheduling: Syncs with your calendar and dispatch tools.
5. Automated Appointment Setting
“We could essentially set appointments for you—I hear a lot of you do cold calling…” (42:06–42:15)
Business Impact:
60–70% Reduction in Manual Calls: AI qualifies and books via text.
35–45% Uptick in Booked Jobs: Real-time confirmations and reminders drive attendance.
Error Elimination: All appointments auto-logged in your CRM—no double-bookings.
6. Scaling to Thousands of Conversations
“You can throttle AI: reverse-engineer capacity, send 2,000 messages/day for ten new sales, then monitor and adjust.” (35:17–35:45)
Why Scale Matters:
Simultaneous Threads: Handle thousands of conversations—unrealistic for human teams.
Data Activation: Engage every dormant or low-priority lead without extra headcount.
Implementation:
Define Daily Capacity: Calculate max new jobs per location.
Set Message Caps: Program Sellify AI to send only the volume you can service.
Automate Re-Engagement: Schedule drip-back in 6–12 months for unclosed leads.
7. Hyper-Local “Digital Door Knocking”
“Text: ‘Your neighbor booked a termite treatment—lock in the same rate?’ That would get my attention.” (36:35–37:00)
How to Deploy:
CRM Integration: Identify recent service addresses.
Proximity SMS: Send targeted neighborhood offers with small discounts (5–10%).
Urgency & Trust: Leverage social proof to boost open rates and conversions by 15–20%.
8. Contextual Two-Way Conversations
“Context matters—AI remembers last conversation, so outreach isn’t a cold blast but a personalized check-in.” (21:20–21:50)
Customer Experience:
Less Abrasive: No generic “50% off” blasts.
Higher Engagement: Over 50% response rates on warm data; 90%+ open rates on SMS.
Improved Retention: Personalized check-ins drive repeat bookings and upsells.
9. Strategic Upsells & Cross-Sells
“Our termite business made 33% of revenue—upselling is massive.” (03:30–04:03)
Use Cases:
Mosquito to Termite: “Hi Jane—add quarterly termite inspections for $10/month?”
Bundle Offers For Max Cross Selling: Offer multi-service bundles at a slight discount to increase average order value by 20–30%.
10. Commission-Aligned Pricing Model
“You only pay for what we sell—we take commission, not subscription fees.” (28:51–29:22)
Why It’s Beneficial:
No Winter Fees: If you sell seasonally, you don’t pay in the off-season.
Aligned Incentives: Sellify AI is motivated to maximize your sales—no conflict of interest.
Conclusion & Next Steps
By fully embracing these AI-driven SMS strategies—mimicking high-performing reps, scaling outreach, personalizing at scale, and closing deals end-to-end—you’ll unlock new revenue streams and outperform competitors.
Ready to transform your pest control sales?
👉 Book a quick, 15 minute demo and see how Sellify AI can plug into your CRM and become your highest-performing sales rep.
