How Pest Control Companies Are Making Serious Money with AI-Powered Sales
"The pest control industry is evolving—fast. And if you’re not leveraging AI to drive your sales, you’re already behind."
That was the bold (and accurate) message from Thomas Lundberg, CEO of Sellify AI, on the recent episode of the PMP Industry Insider Podcast. Thomas sat down with hosts Donnie Shelton and Dan Gordon to unpack how AI, and specifically AI-powered texting, is generating revenue that used to require a full sales team.
“You can kind of think about it like an AI persona that does sales for you… Our bread and butter is doing outbound sales over text with AI.” – Thomas Lundberg
Let’s break down the highlights from the episode—and what they mean for your business.
Why AI Is the New Sales Rep (and Maybe a Better One)
Thomas explained how Sellify AI started with a simple idea: outsource upselling and cross-selling through texting. Then came the big realization—there wasn’t a platform that could actually do it well. So, they built one.
“We were blown away that our first campaigns were actually outperforming outbound sales teams.”
Here’s how it works:
AI reaches out to thousands of customers via personalized SMS
It engages in real, back-and-forth conversations
It closes the deal—end-to-end, including payments and scheduling
Sellify AI mimics a human rep so convincingly that customers don’t even realize they’re texting with a bot.
“For some clients we even build in artificial delays and occasional grammar quirks so the AI feels more human.”
The Numbers Don’t Lie
Traditional outbound sales methods close around 2% of contacts. Sellify AI campaigns average 6%—with some campaigns hitting 14%.
Let’s do the math:
10,000 customer list
Traditional sales rep: ~200 sales → $100,000 in revenue
Sellify AI at 6%: ~600 sales → $300,000 in revenue
“Those are just some practical numbers we’ve been seeing... It’s a big deal.”
Winbacks, Upsells & More: Where AI Really Shines
It's not just about upsells. AI is crushing winbacks too.
“With winbacks—from cold data like canceled customers or old leads—we’re seeing closing rates between 0.5% and 0.6%. That’s about 1 in every 170 data points. Way higher than a typical rep could do.”
And because AI never burns out, gets discouraged, or skips a follow-up, it’s consistent.
“Our AI persona, Anna Williams, is just as chipper in her 100th conversation of the day as she is in her first.”
How It Works (Yes, Even for Small Teams)
Setting up Sellify AI is surprisingly simple:
Create an account
Connect your CRM (like PestPac or FieldRoutes)
Integrate your texting platform (Twilio or Voice for Pest)
Launch a campaign
Campaigns are tailored—whether you're doing a spring mosquito upsell, termite appointment booking, or customer winback.
“We used to charge a $5,000–$10,000 onboarding fee. Now it’s self-serve and free to try. We only make money if you make money.”
Who Should Use It?
While enterprise brands are already onboarding, Thomas made it clear this tool is built for everyone:
“Whether you’re a one-man operator or a $15M company, if you’re not using AI in at least 2 or 3 parts of your business, you’re already behind.”
And that’s the takeaway: AI isn’t the future—it’s the now.
Ready to Give AI Sales a Try?
Head to sellifyai.com to demo the platform or set up your first campaign. Whether you want to upsell mosquito plans, win back canceled customers, or experiment with AI-driven debt collection—there’s a campaign for that.
“It’s like putting an enterprise-level sales team into the hands of every pest control company—no matter the size.”
Let’s be honest. Hiring, training, and managing sales reps is hard. Let your AI handle the grunt work while your team focuses on delivering great service.
Try it. Track it. Then tell your accountant you made an extra $200K this season.
