Driving Pest Control Sales Forward: Key Takeaways from The Chris Voss Show Featuring Sellify AI

Sellify AI’s Founder & CEO, Thomas K. Lundberg, recently joined The Chris Voss Show to share real-world lessons on using AI to transform pest control sales. Below, we’ve distilled his key quotes and unpacked exactly how each insight can boost your bottom line—no tech jargon required.

1. Turn “Busy Work” into Profit Centers

“When AI was really coming out– we (thought we) could automate a lot of the processes, long story short, we had to create it ourselves because it wasn’t out there.”

Why It Matters for Your Business:
If you were like us and are searching for a sales automation tool that you can set and forget… look no further. Trust us when we say, we never thought we would end up building a sales platform. We looked far and wide for a solution and came up empty handed– so, we built one!

If your team spends hours every week on follow-ups, appointment reminders, or basic objection handling, that’s time—and revenue—wasted. By plugging Sellify AI into your CRM, you offload those repetitive tasks to automated workflows. That means:

• More selling time: Every rep can spend 30–50% more of their day actually talking deals instead of typing reminders.
  

• Faster response: Immediate follow-ups keep prospects engaged—companies see a 20–30% boost in lead-to-appointment rates when response times drop under five minutes.
  

• Sellify handles End-to-End Sales Closure: From quoting a price and addressing objections to sending the service agreement, collecting signatures, processing payments, and even scheduling the appointment—every step happens seamlessly in the same SMS thread. Sellify AI is not just handing off a lead; we’re closing the deal entirely via text and ensuring post-service confirmation without you ever switching platforms.

2. Make “Robot Talk” Feel Human—Because It Is

“The new generation is looking for authenticity. They want someone who’s personal and genuine, which is ironic because it’s a robot talking to them.”

Actionable Takeaway:
Personalization isn’t a gimmick—it’s a revenue driver. When your SMS or email messages reference a homeowner’s name, property size, or past service, you:

• Build instant trust: Prospects are 3× more likely to reply when messages feel tailored.
  

• Increase upsells: Customers who feel understood add services—like termite or mosquito plans—at a 25% higher rate when offers reference their specific needs.

3. Scale Without Adding Headcount

“It’s almost like having a sales team that we just plug into your CRM.”

Business Impact:
Pest control entrepreneurs often hit a growth ceiling because hiring and training reps is time-consuming and expensive. With Sellify AI:

• Onboard in days, not months: Deploy automated SMS campaigns and chatbots in under a week—no training manuals required.
  

• Extend your reach: Send staggered outreach to hundreds of leads daily without extra salaries. Early adopters report a 40–60% increase in monthly booked jobs within the first quarter.
  

• Concurrent Conversations at Scale: Manage thousands of simultaneous SMS threads—something no human team could handle. This level of scalability lets you engage every dormant lead, seasonal prospect, or lost lead list- all at once, unlocking revenue opportunities you previously deemed too small or resource-intensive to pursue.

4. Consistency Equals More Closed Deals

“I think our AI is actually way more consistent with how it approaches things.”

Why Consistency Pays:
Human follow-up varies by day, mood, or workload—so leads slip through cracks. AI-driven workflows:

• Never miss a touchpoint: Automated sequences adhere to your best-practice cadence—whether it’s three SMS nudges or 2 follow ups, you are in control.
  

• Optimize messaging: Each interaction follows proven scripts but adapts to customer replies, leading to a 15–20% higher close rate on upsells and win-backs.

5. The Future Is Automated—and Profitable

“Our business wouldn’t have existed two years ago… the AI wasn’t good enough at conversational AI, but now it is.”

Get Ahead of the Curve:
Cutting-edge AI isn’t just buzz—it’s your competitive advantage. Early adopters in home services are seeing:

• Reduced cost per acquisition (CPA): Automation slashes outreach costs by up to 50%, freeing budget for ad spend or promotions.
  

• Higher customer lifetime value (CLV): Personalized, data-driven upsells and win-back flows drive 30–40% more recurring revenue per customer over 12 months.

Next Steps for Pest Control Owners

1. Audit your sales workflows: Identify repetitive steps ripe for automation.
   

2. Plug in Sellify AI: Connect your CRM, map your top three high-value sequences (e.g., new lead follow-up, upsell pitch, win-back flow), and activate them in under a week.
   

3. Measure & optimize: Use real-time analytics to tweak messaging, timing, and incentives—then watch your close rates climb.

Ready to see how AI can power your sales engine?

👉 Create your free account and start converting more leads, upselling smarter, and winning back churned customers—automatically.