EnviroGuard Doubles Down on Growth with Sellify AI

Description

Discover how EnviroGuard generated $560K+ in incremental revenue and reactivated dormant accounts by partnering with Sellify AI—leveraging AI-powered SMS for end-to-end pest control sales automation.

EnviroGuard Doubles Down on Growth with Sellify AI

EnviroGuard—a national pest control leader with 27 branches and a predominantly door-to-door sales force—partnered early with Sellify AI to automate and scale their outreach, win-back, and lead qualification efforts. In just a few months, they generated over $560,000 in incremental Q1–Q2 revenue, reactivated hundreds of dormant accounts, and inspired their human reps by “Anna,” the AI-powered salesperson.

Below, we dive deep into their journey, drawing on direct quotes from EnviroGuard Assistant Manager Hannah Brenchley and actionable insights you can apply today.

Background & Goals

EnviroGuard has built its reputation on face-to-face sales, with teams knocking on doors nationwide. Yet manual follow-ups, reinstatement outreach, and reporting left significant revenue on the table. The primary objectives were:

1. Win-back Stagnant Accounts: Former customers sat dormant because manual callbacks and mass emails weren’t enough to re-engage them consistently.
   

2. Transparency & Coaching: Managers had no easy way to audit sales conversations for training and quality control.
   

3. Scalable Outreach: Door-to-door remains core, but EnviroGuard needed to tap every warm lead without ballooning headcount.

“We didn’t have time to follow through with our stagnant customer base. Even though they’re warm leads, pulling lists and dialing took hours for minimal return.”

“With door-to-door, each pitch is 30 minutes per house. We needed volume—Sellify AI gave us that.”

Rapid Adoption & Roll-Out

After an introductory meeting at Ignite Conference in November 2024, EnviroGuard’s leadership championed an early rollout. Testing began in early spring so that everything was poised and positioned for peak months. By March 2025, 20+ branches were live on Sellify AI.

“I trained my team in two weeks—something that normally takes months. The UI is incredibly intuitive, and our CSM Eric jumped on every question.”

“Each branch manager now monitors their own ‘Ready for Deals’ queue via automated event emails—no more sifting through thousands of texts.”

Key steps:

1. Champion Identification: Hannah served as the internal owner—creating campaigns, monitoring results, and gathering feedback.
   

2. Branch Enablement: Managers received targeted training on reviewing AI-handled threads and stepping in only for complex negotiations.
   

3. Iterative Feedback Loop: EnviroGuard’s requests for new features—like refined event triggers—were implemented within days, thanks to Sellify AI’s agile dev team.

“Your dev team is amazing. I’ve never worked with another company that’s so quick to fix things and add feature requests. They deserve all the credit—it’s insane.”

“Whenever we had a tweak or new idea, the response time was days, not weeks.”

Core Use Cases & Features

1. Automated Win-Back Sequences

EnviroGuard reactivated long-dormant accounts with contextual SMS flows:

• Trigger: Customers without a mosquito plan
  

• Message: “The reason I’m reaching out is because it’s getting into mosquito season and I'm optimizing the routes for our mosquito service in Wichita Falls, and since you're already a customer, I wanted to see if I could earn more of your business by giving you first dibs. To be more efficient with our routes, I got the green light to offer another 20 properties a really great discount for the whole season, and I’m down to the last few spots now would you be opposed to trying it out?"
  

• Outcome: 98% average engagement rate, recapturing thousands in churned revenue.

“Within a month, we thought, ‘holy crap, we can really see the effects.’ The owners were shocked by the revenue stats.”

2. End-to-End SMS Sales

All sales steps—from quoting to payment—happened in-thread:

1. Instant Quoting: AI used property size and history to generate precise estimates.
   

2. Objection Handling: Pre-built scripts addressed pricing and timing concerns.
   

3. Digital Contracts & Payment: E-signature links and card capture within SMS.
   

4. Scheduling & Confirmation: Appointments auto-synced with branch calendars.
   

5. Post-Service Reviews: Automated feedback requests sent immediately after service.

“Anna handled objections gently—if someone said ‘Stop,’ she’d move on. It felt like a customer-driven sale, not as pushy as door-to-door.”

“Because it is a customer led conversation– Our close rates jumped and having the conversations in writing helped with churn. It eliminated confusion for customers… What they are agreeing to is very clear and Anna goes over it multiple times with them."

3. Scalable Outreach & Capacity Planning

By reverse-engineering branch capacity, EnviroGuard maintained service quality while maximizing bookings:

• Automation: Sellify AI throttled conversation volume automatically ensuring they got the right amount of sales flowing in each day.
  

• Impact: Technicians were fully utilized without overload, driving predictable cash flow.

“We handle thousands of concurrent conversations—no human team could manage that. It unlocked revenue from leads we’d never have touched manually.”

4. Automated Appointment Setting

Sellify AI fully automated lead qualification and booking:

• Benefit: End to end recorded sale.
  

• Outcome: 35–45% increase in booked jobs, with every appointment recorded in the CRM.

“Our reps saw Anna hit seven sales/day in pre-season—and it motivated them to up their game.”

Quantifiable Results

• $560K+ incremental Q1–Q2 revenue across 20 branches
  

• 832 accounts sold by AI Anna vs. 400 by the next best human rep
  

• 60% reduction in manual outbound dialing time
  

• 30% lift in upsell & cross-sell attachment rates

“Sales reps were intimidated at first, but when Anna dominated the leaderboards, it lit a spark under everyone.”

Customer Feedback & Lessons Learned

• Ease of Use & Rapid Onboarding:
  
  “Our office staff was comfortable in two weeks; everyone embraced AI once they saw results.”
  

• Monitoring Needs: Initial spike in call volume required dedicated oversight—treated as a positive demand signal and use the opportunity to close the sale while you have your customer’s attention.
  
  “Make time to monitor the first month, document wins and challenges, and then give that feedback to the Sellify Team so they can optimize. Then, system then runs itself.”
  

• Continuous Improvement via Dev Collaboration:
  
  “Your dev team is amazing. I’ve never worked with another company that’s so quick to fix things and add feature requests. They deserve all the credit—it’s insane.”

  “They really take our feedback and make iterations to customize the platform to our needs”

What EnviroGuard Leadership Has To Say

• “We talk about Sellify AI in every management meeting. The revenue and stats genuinely shocked us.”
  

•  “I hope this company makes millions and millions of dollars—your passion and dedication deserve it.”

What’s Next: Voice-AI & Beyond

EnviroGuard eagerly anticipates Sellify AI’s upcoming Voice-AI feature to automate phone calls with human-like intonation—further accelerating pipeline velocity and reducing labor costs.

“I was nervous about AI calls sounding robotic, but the early demos are impressive. Can’t wait to roll it out.”

Conclusion & Call to Action

EnviroGuard’s partnership with Sellify AI transformed manual outreach into a high-velocity, data-driven growth engine—reactivating dormant accounts, scaling door-to-door efforts, and closing deals end-to-end via SMS.

Ready to replicate EnviroGuard’s success?

👉 Book a demo and discover how Sellify AI can become your top-performing salesperson—24/7, across thousands of conversations, without adding headcount.