How Ninefold turns idle pest-control leads into $619K of fresh revenue with Sellify AI

Description

See how Ninefold generated $619,777 and 1,133 new sales with Sellify AI’s AI-powered SMS marketing—boosting upsell rates and converting lost customers with win back campaigns.

Industry: Pest control  Headquarters: Ogden, UT  Platform: Custom CRM + Sellify AI

A direct-to-consumer sales company for multiple pest-control brands, Ninefold has relied on student rep programs and seasonal call blitzes since 2009. But as its CRM swelled with tens of thousands of past prospects and dormant customers, rep bandwidth—not lead volume—became the growth bottleneck.

AI-driven personalization helps Ninefold monetize every conversation

Challenge

Rapid expansion left Ninefold with:

• A bloated database of “not-now” or inactive customers.
  

• Manual text blasts that felt generic and delivered single-digit response rates.
  

• Reps spread thin across door-to-door sales, upsells and account management.

“We needed a follow-up engine that felt human, learned on the fly, and never got tired.”
Nik Allred, President, Ninefold

Solution

Ninefold plugged Sellify AI’s SMS Revenue Engine into its CRM in under a week:

1. Data sync – customer tier, last-service date and pest history fueled hyper-relevant offers.
   

2. Pre-built flows – upsell and winback templates matched Ninefold’s tone of voice.
   

3. Real-time optimization – offers, timings and rebuttals auto-tuned by AI based on reply data.
   

4. Seamless hand-off – hot leads routed to reps with full context for voice or in-home close.

“Partnering with Sellify AI has been a game-changer for my business. The AI-driven SMS marketing delivered results beyond my expectations.”

Strategy

• Upsell cadence: springtime add-ons (mosquito, termite) sent to active service plans. This type of cross selling strategy helped amplify life time value and add additional revenue.
  

• Win back Campaigns: Resurrect lost leads and win back cancelled customers with seasonal messaging like, “We’re back in your area” texts- revived dormant accounts.
  

• Dynamic pricing tests: AI rotated between fixed-fee, bundle and discount offers, surfacing the highest-margin option per segment.
  

• Brand-safe creativity: natural-language generation ensured every message felt bespoke—no two threads read the same, protecting Ninefold’s premium image.

“These conversations protected our brand reputation while keeping every interaction unique and engaging. Engagement soared, and customers were genuinely delighted.”

Why it worked

• Personalized at scale – AI referenced each customer’s last treatment and likely current pest concern.
  

• Always-on follow-up – 24/7 texting meant no lead cooled off while reps were in the field.
  

• Self-learning engine – every reply sharpened future targeting without extra human effort.
  

• Compliance built in – 10DLC registration, opt-out logic and TCPA safeguards baked into every flow.

“If you’re looking to elevate your remarketing campaigns and drive exceptional results, I highly recommend Sellify AI.”

Nik Allred, President, Ninefold

Key takeaways for growth leaders

1. Dormant leads ≠ dead leads – smart SMS follow-up turned a cost centre into $619 K revenue.
   

2. Human-sounding AI scales – unique, contextual replies beat blast texts and save rep hours.
   

3. Data + experimentation = lift – dynamic offer testing uncovered the exact pricing that converts.

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